Brace yourself, the platitude is coming! Yep we keep on yapping about the same nauseum, “Content is the King”. But knowing and understanding it are two completely different things. After all, we all know that we should eat healthy, exercise daily and lead a happy life. But how many of us really understand the value that it brings and follows it? It’s a question mark again. In the same way, if you understand the value that blogging brings to your business, it will motivate you to start blogging. Check out some of the best blogging benefits for your business. Here are the top 6 ways listed below.
Blogging is your voice:
Blogging can give you a clear personality through which your target audience can relate with you. A company website is serious business and often carry a very formal tone. Blogging can give you an informal voice and help you express your creativity.
Saves Time and Money:
No matter how much you spend on PPC and display ads, it won’t stay forever in the world of internet. However, once a blog is posted, it will be available to your audience forever. It’s a long term asset that can enhance and elevate your brand presence. The few hours that you spend writing can benefit you in many different ways and if a blog is really good and outstanding, it even has power to go viral bringing you truckload of traffic.
Blogging can help elevate your SEO status. Google digs content and blogging means content. The more content and inbound links you have on your website, the better would be your ranking. You can’t update your website too often but you can always keep it updated by adding blogs. This way, you can ensure that Google crawls and ranks your website more often and result in greater increased traffic results. Besides the content, you can add a lot of keywords in which you would build your traffic and bring people to your website.
Brings your Audience Closer:
Through blogging, you can get instant feedback. The moment you hit “Publish”, it’s available to your audience, subscribers, and they can post their comments. Not only you get feedback, it can also help you to understand what kind of content your audience like and help you to make your bond stronger with them.
Gets you Qualified Leads:
For a successful business, you need to focus on bringing qualified leads and blogging can help bring you qualified leads. If the substantial content that you generate resonates with your audience, they are more likely to become your target audience. For example, if your target audience is a small business and you offer internet marketing services, blog that help your target audience in their day-to-day marketing is what will bring you and your audience closer and help them make a buying decision. Any blog that combines your expertise with your sales approach can help you bring qualified leads. With all these tips, remember that quality is the key. Ensure that whatever you write is free of grammatical errors and proofread few times before posting it.
Thus blogging in longer way can make you stronger with subject and content and can turn you as major influencer in digital world regarding the subject you take up. You can be a thought leader and influence many in and out of your network.